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Enhancements and new products in Ghana-based endeavor.
October 8, 2014
By: Christine Esposito
Editor-in-Chief
SC Johnson has expanded WOW—its business concept that creates access to pest control products that can help prevent malaria in at-risk populations at the base of the pyramid (BoP), as well as home-cleaning and personal care products—to the Yilo Krobo District of Ghana. The Racine, WI-based company also rolled out new and improved product options in the program. WOW began in 2012 as a partnership among SC Johnson, Cornell University's Center for Sustainable Global Enterprise and the Bill a...
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